LeadExec is enterprise lead distribution software developed by ClickPoint Software for organizations that generate, buy, sell, route, and monetize leads.

LeadExec automates the capture, validation, qualification, scoring, routing, and delivery of leads in real time. It is designed for lead generation companies, lead sellers, lead buyers, performance marketers, affiliate networks, Ping/Post marketplaces, call centers, and enterprise organizations managing complex lead distribution workflows.

LeadExec brings together the technology required to operate a modern lead distribution business:

Whether you're selling leads to multiple buyers, routing leads internally, operating a lead marketplace, or managing a performance marketing operation, LeadExec provides the tools to automate the entire lead distribution process — from capture to delivery.

Lead distribution software automatically receives incoming leads, evaluates them against defined business rules, and determines the appropriate buyer, client, branch, sales organization, or system to receive each lead.

Advanced lead distribution goes beyond basic round-robin assignment.

LeadExec can make distribution decisions using criteria such as:

These capabilities allow organizations to automate complex lead distribution decisions while reducing manual processing and improving lead monetization.

LeadExec supports organizations that generate, purchase, sell, or distribute leads.

Automate lead sales across multiple buyers, manage buyer qualification and pricing, configure advanced distribution strategies, manage supplier economics, and track revenue.

Receive qualified leads through APIs, webhooks, email, SMS, or the LeadExec Client Portal while controlling acceptance criteria, geography, schedules, budgets, and volume.

Capture leads from multiple providers and marketing channels, validate lead quality, and automatically distribute leads to clients, buyers, partners, or internal destinations.

Manage lead suppliers, campaigns, qualification, validation, revenue share, buyer relationships, and downstream lead distribution.

Manage real-time buyer qualification, bidding, Ping/Post transactions, buyer selection, lead monetization, and full-lead delivery.

Route leads across branches, dealers, franchises, service territories, business units, call centers, CRMs, and other destinations using centralized business rules.

Route leads and inbound calls using criteria including geography, schedules, availability, qualification, and configured distribution rules.

LeadExec centralizes the lead distribution lifecycle within a single platform.

Leads can enter LeadExec from:

Once received, LeadExec can validate, score, qualify, and route each lead according to configured business rules.

Rather than simply assigning a lead to the next available destination, LeadExec can evaluate lead quality, buyer eligibility, geographic coverage, pricing, bidding, capacity, schedules, compliance, and delivery responses before determining how a lead should be distributed.

LeadExec supports both straightforward and highly sophisticated lead routing strategies.

Core distribution methods include:

These strategies can be combined with buyer qualification, pricing, geography, capacity, lead quality, schedules, validation, and other business rules.

This allows LeadExec to support everything from straightforward lead assignment to sophisticated multi-buyer lead marketplaces.

LeadExec can evaluate buyers or destinations sequentially using waterfall logic.

When a buyer cannot accept a lead, LeadExec can proceed to other eligible distribution opportunities based on the configured rules.

Fallback behavior can respond to conditions such as:

LeadExec supports concurrent delivery when a business model requires multiple eligible destinations to receive or evaluate a lead opportunity simultaneously.

This can support shared-lead programs and other multi-buyer distribution models.

LeadExec can respond to failed or unresponsive buyer endpoints using configurable retry and timeout behavior.

This helps prevent an individual endpoint failure from unnecessarily stopping the lead distribution process.

LeadExec supports advanced Ping/Post workflows used by lead sellers, aggregators, performance marketers, and lead marketplaces.

Partial lead information can first be evaluated against eligible buyers to determine:

LeadExec can then use configured routing and buyer-selection logic to determine the appropriate opportunity before posting the complete lead.

Ping/Post can be combined with waterfall distribution, buyer qualification, pricing, distribution lists, and other LeadExec routing capabilities.

LeadExec supports geographic lead routing using criteria including:

This allows organizations to route leads based on where buyers or service providers actually operate.

LeadExec can also use coverage responses within distribution logic. If a destination indicates that it does not cover the consumer's location, the lead can continue to another eligible opportunity based on configured routing rules.

This is particularly useful for home services, insurance, solar, franchise, dealer, and other territory-based business models.

LeadExec can evaluate lead quality before normal distribution occurs.

Quality and validation criteria can include:

LeadExec can use these results within distribution workflows.

For example, a lead with a low score or an unverified phone number can be sent to Quality Control rather than entering normal buyer distribution.

This allows organizations to incorporate lead quality directly into the routing process.

LeadExec centralizes management of buyers, clients, branches, locations, and other lead destinations.

Organizations can configure:

For lead-selling organizations, these capabilities provide the foundation for managing complex buyer networks.

For enterprise organizations, the same capabilities can be used to manage branches, dealers, franchises, territories, sales teams, and other internal or external destinations.

LeadExec supports multiple lead delivery methods, including:

Delivery workflows can include field mapping, authentication, response handling, retries, timeouts, and other destination-specific requirements.

LeadExec supports postbacks that allow buyers and downstream systems to return lead status or outcome information.

Postbacks can communicate events such as:

LeadExec maintains postback history so users can review downstream events associated with a lead.

This provides visibility beyond initial lead delivery and can help organizations evaluate buyer performance and lead outcomes.

LeadExec supports compliance and lead validation workflows that can be applied before distribution.

These workflows can support:

Validation results can be used to accept, reject, hold, score, or route leads according to configured business rules.

LeadExec supports organizations operating both sides of a lead marketplace.

Lead suppliers and sources can be managed alongside downstream buyers, allowing organizations to track the economics of acquiring and monetizing leads.

LeadExec supports supplier compensation models including:

This allows organizations to manage the financial relationship between:

Lead Supplier → LeadExec → Lead Buyer

within the broader lead distribution workflow.

LeadExec provides visibility into lead distribution activity across sources, campaigns, buyers, and delivery destinations.

Organizations can analyze:

Detailed lead histories also help users investigate individual distribution outcomes and troubleshoot complex lead flows.

LeadExec can automate client invoicing, payment collection, order management, and financial tracking associated with lead-selling operations.

This allows lead sellers and marketplaces to connect lead distribution activity with the financial side of operating a lead business.

A LeadExec workflow can include:

Lead Source → Validation → Qualification → Lead Scoring → Quality Control → Buyer Matching → Advanced Routing → Lead Delivery → Buyer Response → Retry/Fallback → Postback → Reporting

The lead enters LeadExec through a form, provider, affiliate, API, Ping/Post transaction, call campaign, or other source.

LeadExec evaluates configured validation, compliance, and data-quality requirements.

Campaign and business rules determine whether the lead meets requirements for processing.

Quality signals can determine whether the lead proceeds into distribution or requires additional review.

LeadExec identifies eligible buyers or destinations using criteria such as geography, coverage, pricing, schedules, capacity, and qualification.

LeadExec applies the configured distribution strategy, such as price, priority, weighted, percentage, round robin, waterfall, Ping/Post, or concurrent delivery.

The lead is transmitted using the appropriate delivery method.

LeadExec evaluates the destination response and can apply retry, timeout, rejection, or fallback logic when necessary.

Downstream systems can return additional outcome information to LeadExec.

LeadExec records distribution activity so users can analyze performance, revenue, buyer activity, and individual lead outcomes.

LeadExec can be configured for lead-based businesses across industries including:

The platform is designed around configurable lead types, qualification, routing, delivery, and buyer management rather than a single industry-specific workflow.

Ready to build your first lead distribution workflow? The next section walks you through each setup step:

By the end of the onboarding process, you'll have a fully operational lead distribution system that automatically receives, routes, and delivers leads.

Next article: Getting Started >