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Verifying Emails and Domains for CAN-SPAM compliance - October 2023
Verifying Emails and Domains for CAN-SPAM compliance - October 2023

Steps to verify email addresses and domains to be CAN-SPAM compliant

Chris Arenas avatar
Written by Chris Arenas
Updated over a week ago

As of October 2023, our email partner has updated email delivery requirements per CAN-SPAM rules and guidelines. To provide a seamless experience using LeadExec, we have made it easy to adhere to these new guidelines. It is recommended that this verification process is completed by October 31, 2023, to stay in compliance.

Requirement to Send Email

To protect your Sender Identity and stay in compliance, you must authenticate your domain or verify your email via the Single Sender verification process in LeadExec Web. All future features, especially those that pertain to compliance, will be found in LeadExec Web. We have taken customer feedback, including many new updates, and will continue to do so in this version of the software.

What do you need to do?

All customers using email delivery for lead notifications via the LeadExec solution must authenticate their domain or use single-sender verification. It's a relatively painless process to ensure email delivery runs smoothly.

Please proceed to LeadExec Web through the URL below to make the necessary updates.

When you first log in, you will notice the banner, which will direct you to a popup window outlining all email addresses that require verification. Here, you can begin the Single Sender verification process for each email used in the account.

In the case of larger enterprise accounts that use a substantial number of different email addresses, verifying the domain rather than individual email addresses may be more efficient.

For Verified Domains, please visit the new Email Settings section of the Settings page, which also contains the Verified Email Senders list and Link Branding.

Verified Email Senders

These are single-sender verifications that allow users to validate an outbound email address. This is required to send an email from LeadExec using that email address as the From address. This includes email delivery as well as any other email communications throughout the system, such as forgot password and MFA emails when using custom domains on the client portal.

Verified Domains

This allows an account to validate an entire domain as a valid From address. When a domain is validated, a company is able to send from any address as long as it matches that domain.

Link Branding

This allows an account to validate a domain to be used as the link path within lead delivery emails. For example, when setting up a link to the client portal (in email delivery), the URL rewrite from a SendGrid link to a link under the link domain. This will improve deliverability as the links in the email will match the sender's domain.

Common Questions

Question: What is Single Sender Verification?

Answer: To protect your sender reputation and to uphold legitimate sending behavior, we require customers to verify their Sender Identities. Single Sender Verification is an easy method to verify your Sender Identity when you don't have access to the DNS settings for your domain.

Question: What is Domain Authentication?

Answer: When sending email, you must set Domain Name System (DNS) records on the domain to:

1. Communicate to receiving email servers that you own the domain emails are sent from.

2. Verify that you have given the sending email server permission to send email on behalf of the domain.

Domain Authentication, formerly known as Domain Whitelabel, is Twilio SendGrid's process for domain setup and configuring the DNS entries that grant us permission to send email on your behalf.

After completing Domain Authentication, your recipients will no longer see "via" included with the From address of your messages.

Both receiving email servers and human recipients will be more likely to trust the legitimacy of your messages, which means you're more likely to reach an inbox than a spam folder.

More Information

To learn about the recent changes in email send regulations, please visit our blog article below.

Navigating Email Registration and CAN-SPAM in 2023

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