A Ping Post campaign accepts inbound lead requests from lead vendors, lead marketplaces, and partner networks using the industry-standard ping/post workflow.
During the ping, LeadExec evaluates the available lead information, determines which Clients qualify, and returns a response indicating whether the lead is likely to be accepted. If the lead is sold, the vendor submits the complete lead during the post, where LeadExec validates the full lead, applies business rules, and distributes it to the appropriate Client.
Once a posted lead is received, the campaign can:
Validate incoming data
Identify duplicate leads
Enrich lead information
Apply business rules
Distribute leads to one or more Clients
Track reporting and revenue
Ping Post campaigns are designed for businesses that buy and sell leads in real time while maximizing buyer response rates and improving lead monetization.
Create a Ping Post Campaign
Step 1 — Open the Campaign Creation Window
You can create a campaign from either location:
Navigate to Campaigns → Click Create
Or navigate to Lead Source Details → Click Create Campaign
Step 2 — Configure General Information
The General Information tab establishes the campaign's identity. Several settings—including the Lead Type and Channel—cannot be changed after the campaign is created, so review them carefully before saving.
Field | Description |
Lead Source* | Source of incoming ping/post requests |
Campaign Name | Identifying name |
Channel* | Select Ping Post |
Lead Type* | Data structure used to process the lead |
* Indicates settings that cannot be changed after the campaign is created.
Payout Options
Price Per Lead
Default cost applied to each inbound lead received. Commonly used when purchasing leads from a vendor that charges a fixed amount per lead.Price Per Sale
Fixed dollar amount applied when a lead converts into a successful sale or delivery. Commonly used when compensating partners on a per-sale basis.Revenue Share (%)
Percentage of the sale value paid to a lead source or partner when using a revenue-sharing agreement.
Status: Must be set to Active before the campaign can begin accepting ping/post traffic.
Step 3 — Configure the Delivery Options Tab
Delivery Options determine how LeadExec distributes accepted leads after processing.
Delivery Options
Any Qualified Clients
Allow the campaign to deliver leads to any Client that qualifies based on Client delivery account settings and distribution rules.
Single Client
Restrict delivery to one specific Client. Leads from this campaign will only attempt delivery to the selected Client.
Multiple Clients / Exclusive Groups
Restrict delivery to a selected group of Clients or an Exclusive Group. Leads from this campaign will only be delivered to Clients within the selected group.
Distribution Settings
Automation Method: Choose the distribution method, such as System Default (Price), Priority, Round Robin, or another supported routing method.
Maximum Delivery Count: Specify the maximum number of times a lead may be sold or delivered.
Step 4 — Configure the Quality Options Tab
Quality Options allow LeadExec to validate, enrich, and protect incoming lead data before distribution.
Consider enabling the following Quality Options to improve lead quality before delivery.
Option | Cost | Function |
Quality Control | Free | Routes every lead through manual review before delivery |
Duplicate Check | Free | Prevents duplicate leads within a configurable time frame (30 days by default) |
Standardize Address | $0.03/lead | Normalizes mailing addresses |
Append City/State | $0.03/lead | Auto-completes city and state using the postal code |
Mobile Check | $0.03/lead | Verifies whether the phone number belongs to a registered mobile device |
Geolocate IP | Variable | Determines the lead's geographic location using its IP address |
Note: Some quality services incur an additional per-lead processing fee.
Step 5 — Configure Quantity Limits Tab
Quantity Limits allow you to set the maximum number of leads you want to allow this campaign to accept in an Hourly, Daily, or Monthly time frame.
Set intake caps:
Hourly Limit: Leads per 60 minutes
Daily Limit: Leads per day
Monthly Limit: Leads per month
Set to 0 for unlimited
Next Steps
By clicking the Create button, your new campaign will be saved to the database.
Once the campaign is created, you will be taken to the main campaign settings module. Here, you can configure the required settings for Ping Post campaigns on the Ping Options tab.
Ping Options
The Ping Options tab is where you can configure all settings related to Inbound Pings from your lead source for this campaign.
To start, let's take a moment to familiarize ourselves with how the Ping system operates before we delve into its settings.
Understanding the Ping system.
When a campaign is configured using the Ping Post channel, the system will validate that the lead source has first sent in a PING request, received an Order ID, and submitted the full lead within 5 minutes of receiving that Order ID. The PING system is used to qualify a lead's information before contact information for that lead is submitted to the system. For instance, the PING may ask whether the account has a buyer for a lead with a loan amount of $100,000, and the response will be either yes or no. If the response is yes, the source will receive an Order ID, which will be valid for 5 minutes. This information relates to the fields that are set in the Field Requirements section of this tab.
Revenue Requirement
Allows you to set the required revenue amount.
Profit Requirement
Allows you to set the required profit amount.
(Revenue minus lead cost must be at least "x")
Profit Percentage Requirement
Allows you to set the required profit percentage amount.
Minimum Delivery Count
Allows you to set a minimum estimated delivery count. For example, if set to "2", the system must find two matching clients that potentially take the lead.
Qualify All Criteria
Qualify clients using all criteria.
Note: If no is selected, clients will be qualified only using the field values supplied on the PING request.
Field Requirements for PING
The Field Requirement setting is a crucial part of setting up your Ping Post campaign. This section allows you to specify the fields that you want your lead sources to provide in the Ping request. The Ping posting instructions will reflect the fields that you choose here. You can choose to set these fields as either required or optional.
Once you've configured the Ping Options tab, you can move on to make any additional setting adjustments needed or save the campaign and move on to generate posting instructions for your lead source.
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