Lead Type - Categories:
These Categories further define what a particular lead is. In the example below, we created Categories for leads in “Mortgage” with the “types” being “Organic”, “Paid”, and “SEO”.
How to access lead type categories:
Settings (Top right)
Categories (Bottom left sidebar)
+New (or Open on a selected Lead Type)
When pressing +New you will be given the option to select an existing Lead Type (check here for creating a lead type) and a caption. Once filled in, press Save.