If you are an agency or company that buys leads for your sales divisions, you may have brands within the company, and you want to segment lead delivery for those brands. To simplify reporting, you will want to use the Lead Source Campaign Group.
Let's say, for example, you are a company with four major brands. You receive leads specifically for these brands from a variety of lead sources. If this is the case, you will want to segment your brands using the Lead Source Campaign Group.
We will create four teams or brands for demonstration purposes, and your lead sources will send leads directly to these brands or teams.
Once you have created the Campaign brands in this group, you can enable them when you set up your Lead Source Campaigns, so that leads go directly to these brands.
Proceed to Campaigns, select a Campaign, Open Campaign, select Additional Options, scroll to the bottom, and select the Campaign Group.