Campaigns allow multiple types of leads to be routed from a lead source into your LeadExec account. You can configure as many campaigns under a lead source as you need. The two primary settings used in campaigns are the Channel and Lead Type settings. The Lead Type setting dictates which lead type is used, and the Channel setting dictates what kind of lead will be routed through the campaign... Web Leads, Phone Leads, Chat Leads, or Ping Post Leads.
Each channel type offers different campaign setting options. We have dedicated articles for configuring campaigns for each channel type.
Web Leads: Web Leads are the most common leads processed in LeadExec. This would be any leads from a self-managed landing page or website, third-party vendors, or a platform like Zapier.
Phone Leads: The Phone Leads channel type sets a campaign for inbound calls to be routed through LeadExec's IVR Call Flow system and delivered to an available client or sales team agent.
Chat Leads: The Chat Lead channel type is intended for use with LeadExec's AI-powered chatbot system. The chatbot can be integrated with landing pages or websites, allowing you to collect lead data from a consumer on your website via chat rather than the user having to fill out a form.
Ping Post Leads: The Ping Post channel type is used for inbound ping posts from a third-party vendor and offers settings similar to web lead campaigns.