Overview
When leads fail to be delivered as expected, the “Invalid Reason” column in the Lead List provides essential clues. If this column isn’t visible by default, you can add it to quickly identify rejection causes. For deeper details, use View Insert Request or View Send Information to inspect delivery responses.
Key Functionality
Invalid Reason Column
Reveals why a lead was rejected or failed to deliver.Add “Invalid Reason” Column
Use the column chooser to add it when it's not visible.View Insert Request
Review the system’s response to understand submission errors.View Send Information
Gives in-depth insight into delivery response details for unsent leads.
Why are my leads being rejected?
When troubleshooting why your leads are not being delivered, it is essential to analyze various potential issues. Here's a step-by-step guide:
1- Confirm the column “Invalid Reason” on your lead page to get more details, if you do not have this column click on the button
A small pop-up window will appear on the bottom left corner of the screen,
Type “Invalid Reason” and drag the icon to your lead page
In this column, you'll have the opportunity to pinpoint the issue. If you require more specific information, you can either right-click on the lead itself and choose "View Insert Request," or alternatively, you can open the lead and select the same option from the toolbar.
Within the insert request, review the response to determine what went wrong.
There are numerous potential reasons for non-delivery; however, if your lead isn't marked in red and remains unsent, you can investigate further by right-clicking on it and choosing "View Send Information." Within this window, you'll find the response, aiding in identifying the underlying cause.
Best Practices
Always Enable “Invalid Reason”
Make this column visible in your default layout to immediately spot rejected leads.Dig Into Detailed Feedback
Use Insert Request and Send Information to understand technical errors, field mismatches, or other deliverability issues.
Troubleshooting
Invalid Reason Column Missing
Add it via the column chooser, type and drag it into place.Error Messages Unclear or Nondescript
Use View Insert Request or View Send Information to access more detailed error codes or API responses.